Parijat Daita

Key Features & Mode of Action

• Offers complete control over all life stages of whitefly—including eggs, nymphs, and adults.

• Prevents egg hatching, inhibits metamorphosis, and induces sterility in adult insects, thereby reducing future generations.

• Exhibits translaminar activity, allowing it to penetrate leaf surfaces and target pests on the undersides of leaves.

• Controls sooty mold associated with heavy whitefly infestations.

• Enhances plant health by inducing a greening effect and supporting better yields.

• Provides long residual control and is safe for beneficial insects like bees; it does not affect pollination or fruit set.

• Delivers visible pest suppression typically within 4–5 days of application.

Why Parijat Daita Stands Out

Beyond its technical merits, Parijat’s Daita earned widespread attention for its highly effective and innovative rural marketing campaign. During a devastating whitefly outbreak in Punjab, the product was launched across multiple states via a multi-channel approach: immersive 3D advertisements, regional-language media, LCD vans, promotional events, and direct farmer engagement. This bold campaign earned the company a National Award for Marketing Excellence.